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What is H&M? 

In the first quarter of 2018, operating profit at H&Mdecreased 62%. ... Business Insider's Mary Hanbury reported that analysts believe H&M has a brand issue because it's not the cheapest store, and its clothes are not the best quality nor the most fashionable

Founded in 1947, Swedish clothing retailer H & M Hennes & Mauritz AB (STO: HM-B), commonly known as H&M, has grown into one of the most recognizable brands in the fashion industry. As reported by Bloomberg, H&M has almost 4000 stores worldwide and has plans for 7000-8000 more stores in the future.

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